Neuhoff Media station WWHX-FM launched HOT 100 The Beat of BloNo on Sunday, April 1, 2018.
The. new HOT 100 will carry the on-air branding as a Rhythmic CHR format on the 100.7 frequency previously occupied by HITS 100.7. HOT 100 will focus on providing a radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and R&B hits. HOT 100’s staple will be current chart toppers from the rhythmic format and will also offer a “Back in the Day Buffet” Old School Mix show weekdays from 12:00 – 1:00 pm and Mix Shows Friday and Saturday Nights.
“HOT 100 is the only station designed specifically for the 18-34 year old audience in Bloomington-Normal. The music, the connection, the interactivity, the engagement and the beat. Bloomington-Normal was ready for HOT 100, we’re thrilled by the reaction, the future has arrived, it’s HOT 100, the Beat of BloNo,” says Neuhoff Media Bloomington Vice President and General Manager, Danielle Outlaw.
Vice President of Operations, Mike Shamus, adds, “It became obvious to us there was a music format being underserved in Bloomington-Normal. Rhythmic CHR dominates in downloads and streaming services, this is what the listeners were having to go out and find. Now it’s here. HOT 100 is the Beat of BloNo.”
Listeners can listen to HOT 100 on air at 100.7, streaming at www.hot100blono.com or on their echo devices.
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Founded in 2003, Neuhoff Communications is a privately held, award-winning local radio, digital and communications company focused on Central Midwestern markets. With their slogan, “Media Made Locally.”, Neuhoff leads the industry in their devotion to the communities and audiences they serve.
Neuhoff Media Bloomington operates 97.9 BOB-FM, ROCK 96.7 and HOT 100, all serving the Bloomington-Normal, Illinois area.
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